Ashley Bannan

Owner, Group Class Coach, FREE Intro to crossfit Class coach, Intro to the Barbell Class Coach, Private Lessons / Personal Training

Certified CrossFit Level 1 Trainer
CPR Certified

CrossFit has had a profound impact on my own personal life. Throughout the years of trying many different styles of working out I stumbled upon CrossFit. I immediately fell in love with the sport and most importantly, the community! 

My passion for CrossFit grew more and more each day. I hungered to learn more, set new goals, help others with their goals and before I knew it found myself quickly in a coaching position. It ignited my drive to help people and watch them grow not only physically but mentally and emotionally as well. 

Being apart of CrossFit Abbellire has changed my life for the better. It is the greatest community I know. When presented the opportunity to step into the ownership position of CrossFit Abbellire there was no hesitation! My #1 goal in life is to serve others and to serve others well.

When stepping into our facility my hope is that you feel a different kind of vibe. One that is welcoming. One that makes you feel alive. One that creates a desire for you to become better, learn, grow, create goals you never thought possible. Our staff here wants nothing more then to see you succeed. All are truly welcomed into the CrossFit Abbellire Family.






Virginia mccartney

owner, Group Class Coach, FREE Intro to crossfit Class coach, Intro to the Barbell Class Coach, Private Lessons / Personal Training

Certified CrossFit Level 1 Trainer
Certified CrossFit Level 2 Trainer
CrossFit Kids Certified Coach
Spot the Flaw Training
Scaling Training
Spartan World Championship Qualifier 2015
US Strongman National Qualifier 2018
CPR Certified

I have always had a love for fitness. After I found a local CrossFit box back in 2013 I was instantly hooked. I fell in love with the diversity, intensity and community that was there.

I crossfitted for several years across many boxes and have worked alongside many amazing athletes and coaches. My passion and love for the sport drove me to become a trainer. I love coaching people of all levels from the newbie to the season athlete. My favorite part of being a coach is watching each member grow physically, mentally and emotionally. I am humbled and amazed on a daily basis at how many lives have been improved by CrossFit.

So a little about me... I grew up in the heart of Norristown graduated from “The High” and went on to receive my bachelor’s degree in elementary education from Gwynedd Mercy University. However, my forever passion was to own a gym. So when Ashley and Jeff came to my husband and me to become partners I felt like my dreams have come true.

My husband and I have five awesome kids we love to do anything outside, especially OCR races and oddball competitions / challenges. I also have two great (appropriately named) dogs Grace and Murph.

I will always strive to provide the best facility and experience at our CrossFit box! I want everyone to have the opportunity to feel the same way I did (and still do) when I first started. If you have any questions or if you are not sure if it is for you please come talk to me (Call, Text or Email).

jeff bannan

owner, Group Class Coach, FREE Intro to crossfit Class coach, Intro to the Barbell Class Coach, Private Lessons / Personal Training

Certified CrossFit Level 1 Trainer
CPR Certified

I spent most of my former athletic life in the Cheerleading space, having cheered for 4 years at the University of Kentucky and a year for the (at the time) World Champion Baltimore Ravens, functional fitness has been a part of my life far longer than I realized.

I’ve been coaching for nearly 20 years beginning in the late 90s working with Middle and High School teams in the cheer space and have also had the opportunity to coach many athletes who have gone on to become either World Champions or Collegiate National Champs with programs such as; Top Gun, U of Louisville, U of Wilmington, U of Kentucky.

Shortly after Ashley (my wife) discovered CrossFit, I was brought in and got hooked.  Not long after she started coaching, I realized how much of a natural fit it would be for me to be able to use the coaching skills I had learned in prior years with younger athletes and apply them to working with adults on their health and wellness.  I continue to coach high-level gymnastics tumbling and cheerleading but now greatly enjoy coaching adults knowing how much CrossFit will impact their lives in a positive way just like it has for myself and my family.  

Most importantly & the reason I coach is that I know I can help to instill the Growth Mindset into the athletes that will serve them many years ahead and to teach that dedication and hard work over time with a specific focused goal in mind will take you further than you ever dreamed possible!

Thomas keene

group Class coach, olympic Lifting Coach

Certified CrossFit Level 1 Trainer
USAW Level 1 - Sports Performance Coach
CPR Certified

Since I can remember I’ve always been involved in some sort of athletic activity whether it be Sports, Exercising or as Volunteer Fireman with Perkiomen Township Fire Company. Over the years I have tried many different realms of exercise trying to find what suited my fitness level and mental focus. It wasn’t until I found CrossFit in December of 2016 that I knew that I found the perfect mixture of both.

 After many years of plateauing in my workout regimen and finding myself wandering around the gym rather than putting in work did I realize it was time for a change. I sat next to a co-worker for nearly 6 months who was involved in CrossFit and listened day in and day out about his passion for it and how it changed his life. I finally made the decision to attend an intro class here at Abbellire after a close friend had done the same and immediately fell in love. So I walked into my intro class anxious and nervous for what was ahead but left after the workout determined and hooked on what turned out to be a life changing moment.

Since my start in CrossFit my love for the sport and community has done nothing but grown stronger. I walk into the Gym every day and am immediately greeted by my ever growing list of friends and amazing people. This is the only sport where someone lays out every inch of energy they have to finish a workout but still find more to come over and root on the last athlete standing to finish a workout. You cannot say enough about our Community and Foundation that CrossFit is built on.

So I talked to Jeff and Ashley about becoming a coach and here we are today, I now get to look into those anxious eyes walking into the gym and help guide them through this amazing sport. Through continued learning and research I hope to be able to Coach others to achieve their fitness goals and aspirations on the way to a happier, healthier life.

I want to inspire people, I want somebody to look at me and say “Because of you I didn’t give up.”


Melissa McKechnie

Crossfit kids coach

CrossFit Level 1 Trainer

Kids CrossFit Coach

CPR Certified

I have been doing CrossFit for two years at CrossFit Abbellire.

I didn't truly fall in love with working out until my twenties when I discovered fun group classes like kickboxing and dance. Growing up I was always intimidated by group sports because of bad experiences with mean kids in gym class. Because of that fear, I wasn't an active child/teen. I also had tried lots of diets growing up, but always found it frustrating how many are just quick fixes or how some contradict each other.

I joined CrossFit Abbellire 8 months after having my first daughter. I gained way too much weight during pregnancy on top of starting out overweight. I remember having to wear my husbands T-shirts the first couple months of CrossFit because none of my workout clothes fit; but I was determined! I was fortunate there was a nutrition challenge starting up within my first month as well. Between my motivation for change, the fun & challenging workouts, the information & support given in the nutrition challenge, and the amazing community of coaches and peers, I was able to lose 55 pounds in 9 months... I was the fittest and healthiest that I have ever been! I then got pregnant with my second daughter, but this time I kept up with the workouts and nutrition. It made such a difference in how I felt and how I was able to "bounce" back afterwards. 

CrossFit is like nothing I've ever experienced before... and I owe my success to the amazing atmosphere. The second you walk in the door, people are so welcoming. Then, during the workouts the coaches and members are so encouraging. There have been times when I would be doubting myself or finishing last but during those times there were people there cheering me on and encouraging me to keep going. THIS is what I was missing growing up. THIS is the atmosphere needed in kid's lives today.

I have been working with kids my whole life. I started as a mother's helper, then a babysitter, a daycare worker, a nanny, a third grade teacher and now a Pre-K teacher & mom of two. I love teaching kids and I love CrossFit, and I'm glad I can lead the kids program here at CrossFit Abbellire. I want to give kids a place where they can have a positive atmosphere when working out. My goal is for kids to have fun and enjoy this active lifestyle to set them up for a healthy future!

I also love leading the nutrition challenge that we have about three times a year. I have such a passion for eating clean and I want to help others succeed in their own health journeys. Our clean eating program just involves real food and it just makes sense.

I'm so glad I have found this community and my goal is to help others enjoy it too!

Mike mccartney

owner, olympic Lifting Coach, Private Lessons / Personal Training

USAW Level 1 - Sports Performance Coach
USAW Level 2 - Advanced Sports Performance Coach
US Strongman National Qualifier 2018
CPR Certified

Bio coming soon....